Allely Estate raises $8000 for Dress for Success Auckland charity

Allely Estate in Kumeu hosted a spectacular event incorporating 200 women in tiaras for an inspiring "Formal Friday" with television personality Hilary Barry.

This event aimed at supporting Dress for Success Auckland, an organisation that empowers women by providing professional attire and resources to help them succeed in the workforce.

 And it exceeded all expectations, says Allely Estate co-owner Catherine Cooke.

 It initially aimed to collect more than 500 clothing donations and instead brought in a staggering 4273 items of professional attire. 

Women from across the community and wider region (including Whangarei, Tauranga, and Rotorua) gathered to donate gently loved and new clothing that would help other women feel confident and prepared as they step into job interviews for new roles.

 In addition, the event also raised $8000 - with fundraising efforts still ongoing. The funds will directly support Dress for Success Auckland’s programmes, helping it provide not only attire but also career coaching, interview preparation, and ongoing professional development for women facing economic challenges.

 “To see 200 women come together, dressed elegantly in their tiaras, each one driven to make a difference, was truly heartwarming,” says Catherine.

“The support exceeded anything we had hoped for, and it’s a testament to the power of women supporting women,” she says.

"Raising 4273 clothing donations and $8000 speaks to the generosity and compassion of our community, sponsors, donors and partners."

 Hilary Barry also praised the initiative, highlighting how events like these are crucial for creating lasting change.

Many people commended Allely Estate for the thoughtful planning and for creating an atmosphere where women not only enjoyed a beautiful event but also had the chance to meet other women, hear heartfelt stories from three clients of Dress for Success Auckland and give back in meaningful ways. 

Allely Estate’s "Formal Friday" event is an example of how a well-executed, community-focused event can bring about real, positive change.

As the donations and funds continue to grow, the impact of this event will be felt by many women in Auckland for years to come. 

It’s a tough time for businesses, yet Allely Estate remains committed to positively impacting the community at large.

Last year Allely Estate ensured $76,000 went to Muriwai to help with disaster relief.

Wait and see what’s planned for next year.

Go to www.allelyestate.co.nz/i-am-the-woman-that-empowers-another-woman/ for more on the Dress for Success Event.

Photo:  Geoff Salisbury Photography.